In this Ecwid review, we stroll you through the important things to know about Ecwid, pro and cons of the online store builder that lets in you to feature ecommerce capability to any website.
Is Ecwid any suitable? Well, on this deep dive into the platform, you’ll get to know its middle capabilities, strengths, weaknesses and pricing.
By the end of the post, you’ll have a far clearer concept of whether or not Ecwid is the proper ecommerce answer in your enterprise — and what the excellent options are if any.
Let’s begin with an critical question…
What is Ecwid, and the way it work?
Ecwid is a device for constructing your very own online store. It’s a ‘software program as a carrier’ (SaaS) product, that means you don’t own the software program, however pay a month-to-month charge to apply it.
Much like different ecommerce systems, Ecwid lets you Install ‘catalogs’ of products, and upload photos, pricing, weight etc. for every item.
You can outline delivery costs, receive credit card bills and so on – all of the key stuff which you’d count on for you to do the usage of an ecommerce answer. This is all accomplished thru an internet browser — there’s not anything to put in in your computer.
Ecwid differs considerably from competing products like Shopify, Squarespace and BigCommerce however, in that it isn’t primarily designed to assist you to create a standalone ecommerce website. Instead, it’s designed to permit you upload an on line store to an current website or online presence.
That said, in latest years Ecwid has delivered a few new capability, called ‘Instant Sites’, that does assist you to create a primary, one-web page standalone .
Ecwid works through supplying you with a widget that receives positioned on different sites — as a result its name: it’s quick for ‘Ecommerce Widget’. You get some traces of HTML code (the widget) to feature to an current website or social media profile, and your store is displayed anywhere you’ve inserted this code.
Sell with Ecwid on Social Media
It hasn’t constantly been easy for business proprietors to promote their products via social media.
However, Ecwid, and some different leaders within the eCommerce landscape determined that it became time for social systems to be extra handy to the masses. Ecwid ecommerce facilitates groups of all styles and sizes listing and promote products on a bunch of systems, along with Facebook, SnapChat Pinterest, and Instagram.
Ecwid with Facebook:
To promote on Facebook, add your product catalog from Ecwid onto your Facebook business page and display your products for your store tab. You’ll need the Venture Business or Unlimited plan to get started. Once you’ve got that, visit the Ecwid control panel, click on All Sales channels and pick out Facebook. Your products will then be displayed in your Facebook business page as soon as you upload your profile on your Ecwid account!
Ecwid with Instagram:
Instagram is one of the world’s maximum famous social media channels, and it’s additionally a first rate manner to promote items via Instagram Shoppable products. You’ll need a Business account on Instagram and a Venture or better plan with ECWid to promote on Instagram. Once you stock your online store with the products you need to promote, you’ll need to ensure that you’re operating in a permitted country, then use the promote on Facebook Integration from Ecwid to bulk sync your account. Once again, all you need to do is login into the All income channels segment of your control panel and integrate your Instagram account within the Sell on Instagram segment. You’ll additionally need to authenticate your Facebook account.
Ecwid with Pinterest:
Pinterest is any other first rate carrier to apply in case you need to connect to clients on social media and promote products at the samel time. Although Ecwid doesn’t have the identical integrations that it has for Facebook and Instagram with Pinterest, you may use a tag to improve your promoting. Within your Pinterest enterprise account, visit the Ads > Conversions segment, and click on Create Pinterest Tag option. Copy the precise tag ID, then upload your tag on your store page in Ecwid!
Ecwid with Snapchat:
If you’ve got a more youthful audience, or simply promote to those who love filters and pictures, then Snapchat is a first rate preference. Ecwid has it’s very own Snapchat pixel that you may use to ramp up your income. Within your Snapchat Ads manager, visit the Manage segment, then Snap pixel. Create your pixel, and duplicate the ID. Within your Ecwid control panel, cross into Settings > General > Tracking and upload your Snap pixel. This will assist you to increase the income you get from Snapchat!
Sell with Ecwid on eBay and Amazon
Ecwid doesn’t simply assist you to enhance your income through letting you promote on social media or increase the conversions you get from social channels. You also can ramp up your conversion costs through promoting via marketplaces like Amazon and eBay too.
For instance, to promote on Amazon, visit the Ecwid control panel, and click on All income channels. You ought to see a choice to click on Amazon. You can join instantly to Amazon from Ecwid and no need for any third-party offers. Just comply with the wizard because it tells you a way to hyperlink your accounts.
You’ll need to:
Connect your Amazon supplier account. If you don’t have one already, you’ll need to set one up, sign up your brand, configure taxes, put together a go back policy, and specify delivery costs.
List your first product: You can match products to an current Amazon list or create a list from scratch. Remember to take note of the common Amazon pricing whilst deciding on a fee in your product.
Wait for approval: After you upload your products, Amazon will review your submission to be certain it meets with their guidelines. If your products are permitted, they’ll be launched at the market.
If you need to promote on eBay, that procedure is easy with Etsy too. Attracting new clients at a decrease price is critical to developing any enterprise and promoting on more than one channels can assist with that. With the Ecwid ecommerce carrier, you may upload your store to as many marketplaces, sites, and social media pages as you like, along with Google Shopping!
The simplest manner to feature your products to eBay in case you’re an Ecwid service provider is to apply the Trimpo or Codisto.LINQ apps at the market from Ecwid. This lets you to automatically submit new products to eBay, replace your stock and extra.
Choose the app that works for you, choose the products you need to list, and you’ll be equipped to begin turning in your products to consumers all over the world. Your app may even add product pictures, prices, and stock images for you.
Dropshipping with Ecwid
All matters considered, Ecwid became reputedly constructed for a couple of enterprise approach. It’s completely able to going past the same old version of direct product promoting, to guide dynamic ecommerce merchants.
If appearing as the center guy between consumers and suppliers is your form of thing, Ecwid can be usedfor dropshipping.
You can seemlessly do this through integrating a dropshipping app from Ecwid’s App Store. Thankfully, there are numerous alternatives for specific types of dropshipping groups.
The maximum flexible ones can correctly coordinate among severa clients and more than one hundred suppliers on an Ecwid dropshipping store. You can without difficulty synchronize products, speak with providers, increase success plus delivery, sync your facts accordingly, and extra.
ECWID PROs AND CONs
Like any service provider offerings provider, there are advantages and disadvantages to Ecwid. Luckily, Ecwid reviews commonly appear to suggest that customers just like the product and the carrier.
Overall, Ecwid is a clean-to-use, cheap product that’s to be had and beneficial to startups and small groups. With the easy and direct advantages, it makes Ecwid a profitable product for plenty small-enterprise proprietors. And, every body who isn’t certain can take a look at it by subscribing to the free plan and increase to a better-tier, paid plan later.
A couple of different advantages that customers commented on for Ecwid consist of:
- Easy installation.
- Facebook integration.
- Ability to import and export reviews
- Pre-populated search engine marketing fields.
Easy to apply
Small-enterprise owners must be professional at a lot of duties and it’s now no longer feasible to be appropriate at the whole thing. That’s why one of the predominant promoting factors of Ecwid is how clean it’s to apply. The control panel is easy to navigate, there’s a step-by-step manual for putting in your store and including products.
While many small groups have moved to promote their stock absolutely on line, it’s nonetheless quality to have the capacity to promote in person. Ecwid’s capability as a point-of-sale (POS) gadget makes this feasible.
There are some methods of integrating a physical POS to Ecwid, the very best of that’s to apply the PayPal plug-in and credit card reader.
If you promote products internationally, Ecwid’s multilingual translation capacity might be a big gain. Ecwid routinely professionally interprets your store pages into the user’s language. Ecwid gives this carrier in over 50 specific languages, even within the free plan.
A small, however critical gain of the usage of Ecwid is that it is continuously running to enhance its gadget and launch new capabilities. If there are a few capabilities or integrations you don’t have entry to now with Ecwid, they will surely be delivered down the line.
The largest downside to Ecwid is that it is unsuited to big groups. More than anything, that’s because of the simplicity of its product, that’s certainly a gain to small-enterprise proprietors.
Looking at Ecwid reviews, any other downside that comes up regularly is the restricted capabilities to the free plan. While that’s really a downside, it’s additionally comprehensible that the free plan is simplest going to include the maximum primary capabilities. However, the truth that Ecwid has a free plan at all — and now no longer only a free trial — remains a “pro.”
Limited layout tools
Part of the splendor of Ecwid is its simplicity. What comes with simplicity is restricted preference and manipulate to layout.
Ecwid became at the beginning designed to be dropped into an current website. It has the capacity to routinely come across and match site traits along with shadeation and fonts. By losing in some traces of code, you get what seems like a local web page to promote your products.
The downside is that Ecwid offers you little or no manipulate over the layout.
Recently, Ecwid launched a easy Starter Site, and there’s simplest one. This Starter Site is largely a pre-made topic and features extra like different e-trade systems, however with restricted layout alternatives.
The Starter Site lets you to switch out images, alter alignment and upload text. That’s approximately it. You can upload a third-party app to do extra, along with converting font shadeation and alter CSS fashion sheet. All in all, it’s nonetheless quite restricted.
$0 forever for Google Shopping, Facebook advertising, Facebook pixel, promoting concurrently on more than one sites, including a store to any website, starter site, and limitless bandwidth, maximum 10 products.
$15 in step with month billed month-to-month, or $12.50 in step with month billed yearly for chat guide, Google Shopping, Facebook advertising, Facebook pixel, superior search engine marketing tools, stock management, get entry to to App Market extensions, promoting concurrently on more than one sites, automatic tax calculations, cut price coupons, including a store to any website, starter site, and limitless bandwidth, masking 100MB in step with virtual document plus one hundred products.
$35 in step with month billed month-to-month, or $29.17 in step with month billed yearly for telecellsmartphone and chat guide, automatic deserted cart recovery, 2 group of workers accounts, eBay integration, product variations, product filters, Google Shopping, Facebook advertising, Facebook pixel, superior search engine marketing tools, stock management, get entry to to App Market extensions, promoting concurrently on more than one sites, automatic tax calculations, cut price coupons, deserted cart saver, including a store to any website, starter site, and limitless bandwidth, masking 1GB in step with virtual document plus 2500 products.
Unlimited Plan – $ninety nine in step with month billed month-to-month, or $82.50 in step with month billed yearly for precedence guide, telecellsmartphone and chat guide, Square POS integration, automatic deserted cart recovery, 2 group of workers accounts, eBay integration, product variations, product filters, Google Shopping, Facebook advertising, Facebook pixel, superior search engine marketing tools, stock management, get entry to to App Market extensions, promoting concurrently on more than one sites, automatic tax calculations, cut price coupons, deserted cart saver, including a store to any website, starter site, and limitless bandwidth, masking 10GB in step with virtual document plus limitless products.
As you would possibly expect, the extra you pay, the extra capabilities you get – cut price coupons, integrations with different stores, higher guide and so on. (More on these kind of capabilities shortly).
Ecwid gives a “Chat With Sales” function that’s constantly one of my favourite methods to speak with groups. Simply send them a question and you go ahead with on some thing else till they respond.
The organization additionally presents a effective guide segment with FAQs, a information base, email capabilities, and a forum.
Overall, the guide shops consist of telecellsmartphone guide, online chat guide and email guide, making the response time quick and exceptional high.
In my opinion, the platform has the whole thing you can need for your eCommerce business.
Kindly share your mind in the comments section beneath if you have any questions on this Ecwid overview. Have you ever used Ecwid? Do you intend on checking it out after analyzing this?