Wow, Sunny days are here again! With everyone out and about enjoying their summer vacation, now is the time to capitalize on the numerous summer marketing opportunities that this season provides.
Take advantage of the summer months, especially if your company benefits from the vacation crowd. Here are eight summer marketing tips to help you increase your business during the summer:
1. Refresh Your Website:
Nothing says summer marketing is like a new theme for your website and social media. Create visually dynamic summer-themed content to capitalize on the fun and colourful season.
This will keep your pages looking fresh and current rather than outdated. Customers will come in person if your online presence is colourful and relevant.
2. Get Outdoors:
Summer is often jam-packed with outdoor community events. Participate in events and connect with potential customers to get your brand out there.
Give people a reason to visit your store by handing out 10% off coupons or something else small that will entice them to come in. Street fairs, festivals, and pop-ups are excellent places to meet new people.
Promote these events on your social media platforms to connect with existing customers.
3. Embrace the Summer Vibes:
Another excellent summer marketing tip is to create summer-themed content for your offline and online promotions. Consider the overall message you want to send to customers this summer. Summer promotions with a consistent message are an excellent way to entice customers to buy from your store.
For your summer marketing campaign, experiment with new media. Aside from print and online promotions, consider making videos, blog posts, and possibly even a podcast. Use these to explain how your products and services can help your customers have a better summer.
4. Give out Weather-Related Freebies
Everyone enjoys freebies, especially those that are useful for summer activities. Give away free reusable water bottles, fans, or other small promotional things to customers who come in on a certain day.
Every customer will leave with a happy smile on their face because they received an added bonus. Because your customers will be using whatever free item they received with your name on it, this summer marketing idea can also help advertise your business.
Need help with implementing your summer marketing ideas? Get in touch with us today!
5. Run Referral Program Giveaway:
Word of mouth is one of the most effective ways to spread the word about your company. We are all more likely to visit a location that has been recommended to us by someone we trust.
Make use of this by establishing a reward program or a giveaway for referring a new customer.
This type of marketing provides significant incentives to both existing and new customers. It will also aid in the creation of repeat customers.
6. Customer Loyalty Should Be Rewarded:
A satisfied customer enjoys being acknowledged. It will keep them coming back and will most likely lead to them recommending your business to their friends.
Consider rewarding your regulars by partnering with a loyalty app or using a stamp card that grants them a discount after a certain number of visits.
This can also be done through social media. Mention your recent post for 15% off one item or something along those lines to your customers.
7. Incorporate Summer Emojis into Your Email Marketing:
When you think of “summer,” several images come to mind: ice cream, the sun, and the beach.
Fortunately for us marketers, many of those images have their own emojis, so why not use them in your email marketing?
Emojis aren’t for everyone, but they can work extremely well for some businesses. According to one study, brands that use emojis in their email marketing see a 56% increase in unique open rates.
In short, it appears that emojis can help your emails stand out in the increasingly cluttered inboxes of your customers.
8. Support Local Summer Events:
Summer events are frequently organized by local communities. Sponsor your community’s outdoor activities for a great summer marketing tip.
Being a sponsor shows your support for community events, makes you appear credible and improves the image of your brand. It also raises brand awareness and recognition. The organizers will most likely use your company’s logo in their outdoor and online promotions.
Take Your Summer Marketing To the Next Level With The Above Ideas:
During the summer, there are numerous opportunities to expand your business. Don’t let your competition get there first. Begin fine-tuning your summer marketing campaign strategy!
Don’t be put off by the heat; summer doesn’t have to mean slower business. You’ll have a flood of revenue with this list of summer marketing ideas. Try combining some of these ideas to see which one works best for your company.
Remember to be creative and have fun while doing it. Consider yourself as a consumer and what works to entice you into a business, and consider employing similar strategies.
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